Over the years, Amazon.com has changed from simply being an online bookstore to a retailing giant. From its humble beginnings selling books, Amazon.com now offers a wide range of consumer products such as electronic products, clothes, cameras, watches, software and even used items. In fact, it has gotten so big that a visit to the website feels like visiting a shopping mall because almost everything is offered for sale. It is this versatility that has made Amazon.com the success that it is. With a website that is easy to use and navigate, visitors are inevitably lured into buying items. As such, this brief discourse will examine just what makes Amazon.com the success that it is.
The website of Amazon.com appeals to a specific target market. The demographic that Amazon.com wants to reach out to are those who are above 18 and have credit cards. It is not so much that Amazon.com targets working professionals but rather that they want to attract individuals who have the means of paying such as having a credit card. They recognize that the success of their business comes from getting people to shop online and as such they make it very enticing by offering convenience and bargains to the average consumer.
The overall design, graphical elements, usability, content, and navigation are all geared towards making this a more viable option than real shopping. The website does a wonderful job of creating the impression that online shopping is simple and easy to use and that it should not be intimidating. This is a great selling point for Amazon.com because their website is very easy to use and navigate. The ease by which a person can make a purchase is complicated only by the wide variety of items that are offered. Amazon.com makes shopping for bargains a cinch by ranking and comparing listed items that are for sale. There is also a section that shows the best deals and best buys that a visitor can visit right away. All in all, the graphics and usability of Amazon.com have made it the top choice for most people when shopping online.
The website of Amazon.com appeals to a specific target market. The demographic that Amazon.com wants to reach out to are those who are above 18 and have credit cards. It is not so much that Amazon.com targets working professionals but rather that they want to attract individuals who have the means of paying such as having a credit card. They recognize that the success of their business comes from getting people to shop online and as such they make it very enticing by offering convenience and bargains to the average consumer.
The overall design, graphical elements, usability, content, and navigation are all geared towards making this a more viable option than real shopping. The website does a wonderful job of creating the impression that online shopping is simple and easy to use and that it should not be intimidating. This is a great selling point for Amazon.com because their website is very easy to use and navigate. The ease by which a person can make a purchase is complicated only by the wide variety of items that are offered. Amazon.com makes shopping for bargains a cinch by ranking and comparing listed items that are for sale. There is also a section that shows the best deals and best buys that a visitor can visit right away. All in all, the graphics and usability of Amazon.com have made it the top choice for most people when shopping online.
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